When the immaterial takes concrete form, visitors have a rare insight into objects as well as their own body: digital messages surround them and a mirror questions their identity. Moving on, a cushion unveils persons’ dreams as soon as they touch it and Euro notes turn into vectors of desire. Through this series of interactive – fun, poetic or ironic – installations, Give Me More explores the prospects of Augmented Reality. This exhibition demonstrates the new potential unleashed by a meeting of the immaterial and material worlds, be it for artistic expression or for marketing communications, and more generally for the representation of information relating to objects.
Bridging engineering and design, the EPFL+ECAL Lab of the Ecole polytechnique fédérale de Lausanne use the scientific achievements of the EPFL Computer Vision Laboratory to develop with designers a visual grammar specific to Augmented Reality. It explores how to turn this technology into a new media. With Give Me More, the public is more than an audience: the visitors become actors giving birth to this media.