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Oreo Separator

Company : Nabisco – Wieden and Kennedy
Product : Oreo

In collaboration with Mark McKeague and Joseph Please, Yuri Suzuzki developed the concept and mechanics behind the Oreo Separator Machine, a device created to allow an automatic
eparation of cream and chocolate parts of Oreo cookies.

A ferris wheel sets the cookie on a journey to separation, and as the Oreo rotates, a set of programmed blades splits the chocolate from the cream part before being knocked out of the wheel for eating.




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AGENCY: Widen and Kennedy Portland